Attitude and perception of adults toward cosmetic products amid Covid-19 pandemic in India

Abstract

Background: Because of the variety of brands available, the dependency of cosmetics is escalating among male and female consumers equally. Whilst there is a upsurge in cosmetic product usage, it is unclear whether end users are cognizant of the items' safety. Aims: The goal of this trial was to learn maximum conceivable about consumers' opinions and attitudes regarding cosmetics in the milieu of the COVID-19 pandemic. Methods: In Madhya Pradesh, India, a cross-sectional survey was conducted amid adults. Thirty-three questions were designed and validated to be responded by cosmetics customers, and they were grouped into 3 aspects (socio-demographic factors, valuation of both perception and attitude). The descriptive in addition inferential statistical analysis were carried out using SPSS. Results: The average age of the participants was 33.2 percent, and the response rate was 87 percent. Cosmetic product perceptions demonstrate a low level of acuity and a moderate attitude toward them among consumers. Participants' perception and attitude had a strong positive association (p = 0.001, r = 0.72) and a high link (p = 0.001, r = 0.72). There was a considerable correlation between demographic data and attitudes and views of cosmetic items among respondents. Participants were ignorant that sharing cosmetics could result in bacterial infection, potentially increasing their risk of getting COVID-19. Conclusion: According to the findings, Indian adults have a casual attitude toward cosmetics, focused on aesthetics rather than health safety. To prevent COVID-19 transmissions, it is recommended that people become more aware of the content and effects of cosmetic goods, practise better hygiene, and refrain from sharing cosmetics.